what Bktherula is doing...

Atlanta artist Bktherula has been drawing attention since 2019 for her distinct sound and willingness to push boundaries, now in 2024, we ask what she is up to now...

Author

Tyler Walsh
May 19, 2024

wdyd - what do you do?

artist spotlight - Bktherula

Atlanta’s Bktherula is best known for her breakout hit “Left Right.” With new music coming out and exciting collaborations on the way, Bktherula is bringing a fresh approach to hip-hop while making a name for herself in the Atlanta music scene.

what are they doing?

what is attributing to Bk’s recent buzz?

1. Touring

Bktherula is in the middle of an exciting tour season, recently finishing her tour with PinkPantheress. Performing with an established artist that PinkPantheress’ size has undoubtedly helped her gain fans with her memorable and energetic live performances.

In June, Bktherula will embark on her own headlining tour. This marks her first headlining tour since March 2023. We can expect her to play music from her last album LVL5 P2 as well as the project she currently has in the works.

2. Her Relationships and Co-Signs

Bktherula’s journey in the music industry is marked by significant co-signs from notable artists such as Rema, Doja Cat, and Ice Spice, to name a few. These endorsements not only validate her talent but also place her within a network of influential musicians who are shaping contemporary hip-hop.

Her relationships in the music world are a testament to her collaborative spirit and ability to resonate with diverse audiences. These connections have opened doors to exciting collaborations that promise to push her creative boundaries and elevate her career to new heights. While doing this, she has been able to maintain and develop new relationships and credibility in the underground scene, creating an amalgamation of diverse fans.

3. Brand and Community Building on Social

Bktherula exemplifies a personable and engaging social media presence that is developing a strong community around her music. She leverages platforms to connect directly with fans, sharing behind-the-scenes content, and personal posts that make her relatable and accessible.

This includes frequent updates that not only highlight her musical projects but also incorporate trending memes and fan interactions, making her content both entertaining and shareable. This approach is rapidly building a dedicated fanbase, as her authentic engagement resonates deeply with followers and sets her apart in the digital age of music marketing.

community highlights

wdyd playlist

Featuring new music from Minz, ian, Dom Corleo & more.

tiktok interview

@trwlsh

Asking @BKTHERULA what she does for a living… #whatdoyoudoforaliving #bktherula #newmusic #interview

tyler’s take

Innovation and creativity has always been at the forefront of Bk’s career. Her upcoming tour and new project are poised to mark a new era for Bk, bringing a new energy to her brand.

Tyler Walsh, wdyd

what’s buzzing

  1. Ian shuts down streets in NYC and LA with his appearances and new album release

  2. Nigerian artist Minz releases “wap” with Davido, a major co-sign for the emerging artist

  3. Dom Corleo teams up with Veeze for the release of “duh duh duh”

  4. Diany Dior and Cash Cobain team up with Nav for his remix on their track “Favorite Lady”