wdyd - what do you do?

artist spotlight - Groovy

what are they doing?

what is attributing to Groovy’s recent buzz?

1. Social First Approach

Groovy exemplifies a "social-first" mindset that is significantly amplifying his career. From first embedding himself into the viral Jersey Club scene, Groovy has harnessed the power of social media to expand his audience and engage with fans directly.

His strategy includes frequent posts that not only showcase his latest records but also cleverly incorporate trending memes and interactive features native to each platform, making his content relatable and shareable.

This approach has proven effective, as seen with his hit single "Jersey Luv (Turn Me On)," which surpassed over a billion views on TikTok and Instagram. Groovy’s ability to blend his unique style with a sharp understanding of digital trends is rapidly building a dedicated fanbase and setting the stage for his continued rise in music.

2. Pushing Boundaries

Groovy is embracing both sped-up and slowed-down edits to create a unique listening experience. This technique is seen wide across his discography and on social media.

Moreover, Groovy is breaking new ground as an R&B singer integrating his vocals into a high-energy, beat-driven Jersey Club song with the aforementioned “Jersey Luv (Turn Me On).” This blend not only highlights his adaptability as an artist but also expands the traditional boundaries of what R&B typically encapsulates.

3. New Music

Groovy is continuing to gain attention with the release of his latest track, "Kno Me," a showcase of his artistic direction he’s aiming for. In this new song, Groovy incorporates pitched-down vocals, as mentioned above, which fans are loving. Produced by his talented producer Alejandro, who previously collaborated on several of Groovy’s songs, "Kno Me" highlights a budding partnership that consistently delivers terrific music.

Fans and listeners can expect a project from Groovy in the coming months as well as some incredible features that will garner new fans while satisfying his current listenership.

community highlights

wdyd playlist

tiktok interview

@trwlsh

Asking @Groovy ! what he does for a living… #whatdoyoudoforaliving #groovy #knome #newmusic

tyler’s take

what’s buzzing

1. Dina Ayada announced that she will be going on tour with Gunna

2. Malique is going viral for his remix of Lukas Graham’s “Once I Was Seven Years Old”

3. Johnny Yukon’s latest record “Madness” is gaining a lot of praise

4. Millie Go Lightly’s new record “Pamela Lee” marks a new era for the artist